A Quick Peek Inside nCino’s $138m Banking Software Marketing Machine
Don’t tell me you haven’t heard how ‘b2b marketing today is so 1920s’? So…we dug into one such company to see if there’s any truth to the rumour. […]
The Layman’s Guide to Banking as a Service
Banking as a Service (BaaS) is the democratisation of financial capabilities that have fiercely been protected, isolated and hidden in silos for hundreds of years by banks. The fact that BaaS opens up banks’ capabilities and essentially empowers anyone to be able to create their own financial products, goes against every fabric of the traditional […]
Three Trends in E-commerce Payments to be Concerned About
With ecommerce sales skyrocketing, the options for online transactions are manifold. But what are the problems that come with these many choices to pay? Find out. Global e-commerce sales hit $29 trillion in 2017 according to data released by the United Nations Conference on Trade and Development (UNCTAD) early this year. Here are three e-commerce […]
Alternative Data Meets Fintech: Tweets, Parking Lot Pictures & Criminal Takedowns
In an increasingly competitive market, how are fintech companies adapting to improve their decision making? In industries such as insurance, capital markets, cryptocurrency, wealth and asset management — alternative data is proving to be a valuable source of insight. Like a broken leaf to a hunter or a change of wind direction to a sailor, […]
These Customer Personas are Worth $5 billion: Lessons from Snooping on TransferWise
Marketers…what are you doing to tailor your content and messaging to what your customers think and feel? Market disruptors like TransferWise are using deceptively simple tactics to tap into customer insights to create a moat. Here’s how: Let’s get it out of the way shall we (unicorn junkies section); TransferWise is an international money transfer […]
I Reverse Engineered Monzo’s Content Marketing Strategy, Here’s What Marketers Can Learn
App-only challenger banks have risen to try and push incumbents off their financial perch, and in this battle, content marketing has been a valuable tool in their repertoires. Have you ever wondered how they do it? Monzo If you’ve never heard of Monzo, it’s a UK-based challenger bank that has grown to 4 million […]