Blog (Great Fintech Marketing Examples Here)


How to Secretly Get the Customer Persona Insights of a Competitor (Without Going to Jail): TransferWise Case Study

If you need to understand a customer, why not just pick up the phone (Zoom) and talk to them instead ...
Read More

Behind the Scenes of Monzo’s Content Strategy (Reverse Engineered)

App-only challenger banks have risen to try and push incumbents off their financial perch, and in this battle, content marketing ...
Read More
How to Leverage Newsy Content for Thought Leadership

Thought Leadership and News: When it’s Okay to Suck News Dry

Rather than building from scratch, finding and knowing how to leverage newsy content can help ease your thought leadership journey ...
Read More
Peer to Peer Lending

The P2P Lending Industry in 2019; Street Protests and Shifting Policies

As much as growing pains are inevitable, it doesn’t make the experience any better; such has been the experience of ...
Read More

Beyond 140-Characters: How to Use Twitter Threads to Tell Longer Stories

Twitter has a 140-character limit that can be annoying at best, especially when there is a lot to say about ...
Read More

Get B2B Leads On LinkedIn Groups Without Posting Anything: A Fintech Perspective

When everyone and their grandmother knows that content is king, getting B2B leads on LinkedIn through posts becomes a race ...
Read More
Whitepaper & Longform articles

Marketing a Fintech App? Whitepapers and Long-Form Articles Can Give You an Unfair Advantage

If you have a fintech app, alongside any hopes of having the word viral anywhere near your name, content should ...
Read More

Why Facebook is Launching a New Stable Currency and How it Compares to Bitcoin

What would it take to unite Facebook founder Mark Zuckerberg and the Winklevoss twins? You know, the college mates who ...
Read More
Predatory Debt

Predatory Debt: How Fintech Companies Are Fighting the Beast

What predatory debt can do to a person, is turn them from a lion named Simba, destined to rule the ...
Read More