
Is Your Content Converting?
What are you doing to shine a light on the problems your customer experiences but may not know they have? That’s how new demand is created, isn’t it?
Smart fintech companies are using an unusual approach that makes content a competitive advantage (plus those budget conversations with the CFO become a bit friendlier).
Strategic content that explores the intersection of your product value prop and your customer’s needs can drive growth, but without aggressively promoting it to ensure delivery, you’re throwing the money you pay me in the rubbish bin.
(By distribution, I don’t mean spamming LinkedIn and FB groups with links:).
Let’s make your brand digitally hard to ignore.
“That’s why you need an exceptional and strategic approach to content, plus a willingness to go colour outside the box, I guarantee that.”
gabriel@fintechmarketing.io
Why Your Content Might Not Be Working
Here is the writing journey of a typical company's content:
Your competitor’s typical content writing process:

Zero new thought leadership/brand narrative. You guessed it, this has been happening for years.
It’s people in the company; the CMO, CEO, Engineers, etc. but they might not be the best writers.


From one interview with someone in a company, we can get two articles, 5 audiograms (the audio from the call is edited, transcribed and made into a video) for LinkedIn and tweets.
We’ll build out the content with research, screenshots of examples and fact-checking, but the narrative is driven by a true thought leader: someone in the company.
Why me?
Well, that’s another reason (ahem! excuse) to work together.
My Content (must-have) Advice
Select and test the right topics, mistakes in this stage kill the potential of all content marketing efforts. A quick tip: start with what is already popular among target customers.
A fun, interesting, and engaging voice (yes, even for b2b).
Researched, practical and actionable insights that readers can use (they should have something to implement afterward).
The ability to be repurposed into multiple pieces: audio, video, tweets, LinkedIn posts etc.
(works wonders when coupled with a great distribution strategy).