Is Your Content Converting?
What are you doing to shine a light on the problems your customer experiences but may not know they have? That’s how new demand is created, isn’t it?
Smart fintech companies are using an unusual approach that makes content a competitive advantage (plus those budget conversations with the CFO become a bit friendlier).
Strategic content that explores the intersection of your product value prop and your customer’s needs can drive growth, but without aggressively promoting it to ensure delivery, you’re throwing the money you pay me in the rubbish bin.
(By distribution, I don’t mean spamming LinkedIn and FB groups with links:).
Let’s make your brand digitally hard to ignore.
“That’s why you need an exceptional and strategic approach to content, plus a willingness to go colour outside the box, I guarantee that.”
Why Your Content Might Not Be Working
Zero new thought leadership/brand narrative. You guessed it, this has been happening for years.
My Content (must-have) Advice
Select and test the right topics, mistakes in this stage kill the potential of all content marketing efforts. A quick tip: start with what is already popular among target customers.
A fun, interesting, and engaging voice (yes, even for b2b).
Researched, practical and actionable insights that readers can use (they should have something to implement afterward).
The ability to be repurposed into multiple pieces: audio, video, tweets, LinkedIn posts etc.
(works wonders when coupled with a great distribution strategy).
What my clients say
I have worked with Gabriel for some time as I needed content for the financial industry. His writing was always to the point, full of references, well structured and clear. He always delivered on time and on subject. Overall he is very professional and a great guy to work with.
CEO, PaymentComponents www.paymentcomponents.com
Gabriel was a delight to work with. Using only a light brief, Judopay received a fantastic piece of content with fresh research from the market, on-brand, and with interesting infographics. I highly recommend.
Former Head of Marketing, Judopay, Current Brand Manager, Virgin