Are you consistent with content?
You’ll benefit from me if you have these 3 problems:
Time (you probably have better things to do).
Can’t keep it up (you start with a bang and the content enthusiasm dies off, I help keep your momentum up).
Distribution (are those two readers enough?).
Don’t know the best topics to start with.
Why Your Content Might Not Be Working
Buyers don’t move from their belief of, “I’m good”, to your company’s desire of, “I need your product.”
My Content (must-have) Advice
Select and test the right topics, mistakes in this stage kill the potential of all content marketing efforts. A quick tip: start with what is already popular among target customers.
Understand where your customer is (status quo) and where you want your content to take them (new world created by your product).
Researched, practical and actionable insights that readers can use (they should have something to implement afterward).
The ability to be repurposed into multiple pieces: audio, video, tweets, LinkedIn posts etc.
(works wonders when coupled with a great distribution strategy).
What clients say,
I have worked with Gabriel for some time as I needed content for the financial industry. His writing was always to the point, full of references, well structured and clear. He always delivered on time and on subject. Overall he is very professional and a great guy to work with.
CEO, PaymentComponents www.paymentcomponents.com
Gabriel was a delight to work with. Using only a light brief, Judopay received a fantastic piece of content with fresh research from the market, on-brand, and with interesting infographics. I highly recommend.
Former Head of Marketing, Judopay, Current Brand Manager, Virgin