Are you making the most out of content?

I do one thing well: dig & tap into your customers’ beliefs, ushering them to an awareness of the problem you solve through words.

Are you consistent with content?

You’ll benefit from me if you have these 3 problems:

  • Time (you probably have better things to do).

  • Can’t keep it up (you start with a bang and the content enthusiasm dies off, I help keep your momentum up).

  • Distribution (are those two readers enough?).

  • Don’t know the best topics to start with.

Why Your Content Might Not Be Working

Here is the writing journey of a typical company's content:

Google topic, read the top 10 results, and creatively come up with an article built out of the insights revealed in these 10 pages of Google. No distribution strategy.

Your competitor’s typical content writing process:

Google topic, read Google’s top 10 results and creatively come up with an article built out of the insights gleaned in these 10 pages from Google. No distribution strategy.
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Buyers don’t move from their belief of, “I’m good”, to your company’s desire of, “I need your product.”

Let’s understand your customer’s status quo, create content to illuminate the problems you solve (which they may not be aware of) and distribute content to the places they hang out in.

(Sprinkle insights in the content from people in the company; the CMO, CEO, Engineers, etc.)

We create content collaboratively with industry specialists within your company, then use those insights as a skeleton to flesh out stories.

From one interview with someone in a company, we can get articles, audiograms (the audio from the call is edited, transcribed and made into a video) LinkedIn posts and tweets. 

We’ll build out the content with research, screenshots of examples and fact-checking, but the narrative is driven by a true thought leader: someone in the company.

Not comfortable?

If you’re not interested in the one interview, multiple content pieces approach. I can also do the traditional, ‘ pick a topic, write a great piece of content’. 

 

My Content (must-have) Advice

Select and test the right topics, mistakes in this stage kill the potential of all content marketing efforts. A quick tip: start with what is already popular among target customers.

Understand where your customer is (status quo) and where you want your content to take them (new world created by your product).

Researched, practical and actionable insights that readers can use (they should have something to implement afterward).

The ability to be repurposed into multiple pieces: audio, video, tweets, LinkedIn posts etc.

(works wonders when coupled with a great distribution strategy).

 What clients say,

  • I have worked with Gabriel for some time as I needed content for the financial industry. His writing was always to the point, full of references, well structured and clear. He always delivered on time and on subject. Overall he is very professional and a great guy to work with.

    SOTIRIS NOSSIS

    CEO, PaymentComponents www.paymentcomponents.com

  • Gabriel was a delight to work with. Using only a light brief, Judopay received a fantastic piece of content with fresh research from the market, on-brand, and with interesting infographics. I highly recommend.

    SIOBHAN MCGINLEY

    Former Head of Marketing, Judopay, Current Brand Manager, Virgin

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